Anja Kiehne-Neuberg
Born in the beginning of spring 1965 in Braunschweig, Germany; grew up with 3 siblings in and around the city of Bonn.
1981/1982 formative experience as foreign exchange student in Missouri, USA.
1984 graduation (Abitur) from high school in Bornheim-Hersel, first intensive professional experiences in gastronomy and retailing before starting university.
1985-1991 general studies of national economy at the Rheinische Friedrich-Wilhelms-University in Bonn, advanced studies of business administration at the University of Cologne with majors in marketing, organization theory, economic and social psychology. Alongside her studies multiple occupational activities in the fields of tourism, gastronomy, and promotion as well as an internship in Toronto, Canada.
1991 – a meaningful year: Marriage, graduation from university with a degree in business (Diplom-Kauffrau) and start of the career at Kaufhof Warenhaus AG, Germany’s second largest department store chain and member of the Metro Group.
Vita
| 11/1991 |
Traineeship and assistant department store manager at Kaufhof Warenhaus AG with placements in Bonn, Cologne, Hamburg and Regensburg |
| 03/1994 |
Department Store Manager
Responsibility for the Lüdenscheid Kaufhof branch including
- a sales area of more than 6,500 square metres
- yearly gross sales of 25 million €
- more than 100 staff members
Particular achievements:
Development and successful realization of a store strategy which included special sales activities to retain and inspire customers and resulted in a remarkable growth in sales and profit increase. |
| 05/1996 |
Department head of the corporate management trainee pool of Kaufhof Warenhaus AG in the head office in Cologne
Key aspects of activity:
- internal and external recruitment of management trainees for store management, central buying, and divisional head positions
- design, implementation, and monitoring of trainee development programs
- design and set-up of employer-marketing instruments for the university graduates
|
| 07/1997 |
Head of corporate management- and organizational development at Kaufhof Warenhaus AG
Successful innovations:
- Design and implementation of new development activities for managers and executives at the higher management level, such as the Management Academy for Kaufhof Executives (MAKE) and the Kaufhof Executive Exchange Program (KEEP)
- Further development of the leadership culture by implementing a new appraisal system for all employees in the company as well as introducing and establishing a management-feedback tool for all managers
- Advancement of a customer-oriented company culture by initiating customer-focus groups in the subsidiaries
- Design and organization of strategy workshops and management conferences of up to 500 participants in an interactive, creative and mobilizing way
- Within the acquisition of the Belgian Department store chain Inno S.A., design and implementation of personnel and organizational development activities which made an important contribution to the successful integration of the company into the German market
|
| 05/2003 |
Elected as a member of the Metro AG Supervisory Board |
| 07/2003 |
Head of Corporate personnel development at Kaufhof Warenhaus AG
Key aspects of activity:
- conception, organization and securing of recruitment, care and training for approx. 2,000 sales apprentices („Auszubildende“) throughout Germany each year
- development, organization and securing of the delivery of learning tools such as seminars, trainings and workshops, and business TV for all employee groups (approx. 25,000 employees across Germany)
- design and accompanying change processes with a special focus on the leadership culture
- conception, organization and realization of company-wide employee surveys together with the Gallup Institute
Special challenges:
- Developed and managed a nationwide customer care training initiative for 17,000 sales representatives in 114 department store branches throughout Germany;
more than 80% of the employees received up to 5 trainings each in a period of 9 months delivered by 75 professional and 500+ non-professional trainers
|
| 04/2008 |
Foundation of the consulting firm
Kiehne-Neuberg Consulting in Bonn, Germany
Focus of the consultancy:Emotional retail management
- Creating success in retailing by enhancing distinctively emotional surplus value with people and for people.
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