Hello and thank you for visiting our website

It’s a pleasure to have you here. Kiehne-Neuberg Consulting helps German and international retail companies of all sizes to achieve a unique market position through deliberately and professionally managing the soft factor in retailing – people and their emotions.

Background and objectives

Recent market research and neuro-economical studies show that emotions, passion and enthusiasm play an important role in the differentiation of brands and businesses. This conclusion is of great importance for the retail industry which has been struggling with turnover- and image problems for more than a decade.

Customers today want more than just the anonymous buying experience or the simple fulfillment of their demands. They are looking for a special, a unique experience. They seek inspiration, entertainment, personal dialogue, individual attention, and most of all, positive feelings. But reality proves that in many cases customers experience very little of that.

Anja Kiehne, founder and owner

Anja Kiehne-Neuberg, founder and owner, believes there is an enormous potential for distinction through more passion and emotion in the retail industry. As former head of the corporate human resource development at Kaufhof Warenhaus AG, Germany’s second largest department store chain and member of METRO Group, she brings more than 16 years of experience and expertise in retailing, sales as well as human resources management, to her consulting firm. To read more about her professional background, click here.

Kiehne-Neuberg Consulting for emotional retail management focuses on the retail people – employees, managers and customers, simultaneously and equally.

It deals with the human behavioral aspect of individuals, groups and companies and finds solutions for how to successfully gain, manage, develop, retain and inspire people by consciously integrating and enhancing the power of their (positive) emotions for and in the daily retail experience. And against the background of business and marketing strategies.

The mission

• passionate and inspiring retailers
• Emotionally engaged employees
• Enthusiastic customers
• Unique, customer-centric, innovative, vibrant and successful retail companies.

Consulting Services

• Store Visits
• Strategy consulting
• Personnel and organizational development
• Executive Coaching

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Kiehne-Neuberg Consulting with its special focus and services is unique in Germany. Anja Kiehne cooperates with fellow consultants as well as trainers and partners in Germany and around the world in order to maintain and offer expertise, experience, and the best services possible to her clients.
For more information mail here.

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